Xandra Grayson began her career 2001 creating a variety of television shows from preproduction through to post, conceptualizing, shooting and editing each program for broadcast. In 2006 she opened Brand X Productions and has written and produced 7 short films and 2 documentaries while working on many other productions, big and small, as camera operator, lamp operator or video editor. Since then the camera has become an extension of her arm, and the worlds she has created in the edit bay her second home.
From big projects like the Olympics or Cirque Du Soleil, to small grass roots organizations such as Wello Wheel or the Vancouver Storytelling Society Xandra knows how to turn a script into a story and an interview into production piece. An appreciation of the marketing and advertising industry stems from the experience of hanging lights, being behind the camera, stage and technical management of live events, and long hours in the editing suite. Using the tricks of the trade, Adobe premier, Indesign, and Illustrator to take a project from concept to production through software integration. This serves to provide a keen understanding that all these elements and teams come together to create impact and lasting impressions on the viewer.
She won 'Best Film' at the Artdrenilane Festival and made it in the finals in the Whistler 72 hour Film Festival as well as the Bass Coast Music Video Competition. Having gained her undergrad in 'Creative Advertising' with a major in Production at Humber College in Toronto she has additional hands-on experience at the career-focused polytechnic. Xandra has been honing her skills and developing her unique perspective as a creative director storyteller and creative director.
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