About
Culture Junkie
Through 15 years experience in the production of live events, as well as film and television, Xandra has been instrumental in planning, initializing, forming teams and working through complex problems to create a polished project, on time and on budget. With an immense curiosity for different cultures and motivations she is highly interested in the psychology of why people do things, what affects us to react and interact, leads us to make buying decisions, and motivates us to take action. Having lived in Edinburgh, Bangkok, Vancouver. Montreal, Toronto plus the US and middle east she has gained a unique outsider-perspective when it comes to Canadian culture, as well as a wider understanding of the many demographics which make up our growing consumer base. Motivated to create compelling content in creative storytelling campaigns and to connect with consumers at every touch point in order to life in any big idea.
Production
From big projects like the Olympics or Cirque Du Soleil, to small grass roots organizations such as Wello Wheel or the Vancouver Storytelling Society Xandra knows how to turn a script into a story and an interview into production piece. An appreciation of the marketing and advertising industry stems from the experience of hanging lights, being behind the camera, stage and technical management of live events, and long hours in the editing suite. Using the tricks of the trade, Adobe premier, Indesign, and Illustrator to take a project from concept to production through software integration. This serves to provide a keen understanding that all these elements and teams come together to create impact and lasting impressions on the viewer.
